Terrasmart, a prominent leader in the solar energy industry, specializes in providing cutting-edge solar racking technologies, electrical balance-of-system products, installation services, and project optimization software. With a legacy of technical expertise and a commitment to sustainability, Terrasmart offers comprehensive solutions across the solar project lifecycle, delivering risk mitigation and enhanced returns for solar projects of all scales and locations. They primarily serve the commercial and utility sectors throughout North America and have a remarkable track record of deploying over 19 GWs of solar across 4600 PV systems.
In 2014, Terrasmart embarked on its mission to revolutionize the solar industry. They sought a trusted partner to enhance the user experience (UX) and user interface (UI) of their mobile and web applications. Zigron was brought on board to address the following challenges:
1. Optimizing User Experience: Terrasmart needed to provide an intuitive and efficient user experience for their customers, contractors, and partners to navigate their diverse range of solar solutions seamlessly.
2. Maintaining Consistency: With Terrasmart's rapid growth, it was imperative to maintain consistent branding and user interface elements across their expanding suite of digital platforms.
3. Data-Driven Decision-Making: The client required sophisticated analytics and user feedback mechanisms to continually improve their applications and make data-driven decisions.
Zigron's partnership with Terrasmart has been instrumental in achieving their goals:
1. UI/UX Transformation
Zigron conducted a comprehensive audit of Terrasmart's existing applications, identifying pain points and opportunities for improvement. We then redesigned their interfaces to prioritize usability, accessibility, and visual appeal, ensuring that users could easily navigate the solar solutions.
2. Consistency Across Platforms
To maintain a consistent brand identity, Zigron implemented a unified design system that could be seamlessly applied across web and mobile applications, fostering brand recognition and trust.
3. Data-Driven Insights
We integrated advanced analytics tools to track user behavior and gather feedback. This data-driven approach empowered Terrasmart to make informed decisions, implement iterative improvements, and enhance the overall user experience continually.
The collaboration between Terrasmart and Zigron has yielded remarkable outcomes:
Since 2014, Terrasmart has experienced consistent monthly website traffic of 20,000 visits, showcasing the effectiveness of the UI/UX enhancements in attracting and retaining visitors..
Reduced Bounce Rate
The bounce rate has been significantly reduced to just 20%, indicating that visitors are finding value and engaging with the content and features provided by the applications..
Extended User Engagement
With an average duration of 2.14 minutes per visit, Terrasmart's digital platforms now captivate users, resulting in increased interactions and deeper engagement.
Increased by 600%, reflecting improved visitor actions.
Enhanced by 200%, streamlining internal processes.
Referral rates boosted by 150%, Reflecting increased user’s Trust and loyalty.
Zigron's ongoing partnership with Terrasmart exemplifies our commitment to elevating user experiences in the renewable energy sector. By revitalizing Terrasmart's digital presence, we have contributed to their growth, user satisfaction, and overall success in the solar industry.
If you're seeking a UI/UX partner that can drive measurable results and create exceptional user experiences, contact Zigron today. Together, we can transform your digital presence and help you achieve your business objectives.