Updates from December, 2008

    Will 2009 Be The Year Of iPhone Gaming?

  • Qurratulain Akhtar 2:31 pm on December 24, 2008 Comments
    Tags: Gaming, iPhone, Mobile, Mobile Gaming

    Almost all of us have played a mobile game at least once in lifetime. This fact makes mobile gaming the most active area of mobile content. The question that why people play mobile games may have many answers but a simple answer is simplicity and ease of use of these games, so anyone can play them anywhere. The popularity of mobile games can be analyzed from the fact that, the first question that raised with the launch of iPhone was, “Where are iPhone games?”.

    knibbleTechnology has always revolutionized things, especially the entertainment economy. Innovations like touchscreen have renovated the business economy till yet, but it’s just one half, the other and the big one lies in the entertainment economy. iPhone when launched was an innovation in the mobile handsets and sort of threat for the competitors, but since mobile is the industry with a lot of business models associated with it, it’s now having impact on many other areas of economy, especially the marketing industry with ad-funded games and applications. Particularly in gaming, it’s also considered as Nintendo and Sony PSP’s rival, being richer in experience, and providing same sort of game development environment to the developers.  One other reason for the popularity of iPhone is the network gaming experience it gives with simple WiFi connections, that’ll get richer with 3G.

    The reason for iPhone to revolutionize the arena of mobile marketing is nothing other than that it’s the best mobile gaming platform as compared to others existing in the market. And, it’s not just the iPhone buzz, instead the facts. According to the stats released by AOL in the mid of 2008, iPhone gamers generate four times of the page views as compared to players with other handsets, i.e. iPhone players have an average session of 21 minutes with 65 page views, while for others an average session is of 11 minutes with 15 page views.

    Screen Digest which is a Global Media Market Research firm, reports that by 2012, advertising on mobile will worth $2.79 billion, and ad-funded games download will go upto 60 million per year [Source]. Since it’ll be touchscreen, ruling the mobile gaming world in near future, iPhone sounds to have the major market share. But the reason for iPhone’s lead in the market is not touchscreen only, instead it’s price and it’s popularity among all age groups and from different spheres of life, while other touchscreen handsets are having a target market of business professionals.

    All above is my limited research, and m’ sure that iPhone will have lead in mobile gaming in the coming year. I’ll, however, appreciate if I happen to find some twist in this whole scene, with some authentic information.

Mobile Development & Marketing: Current Issues & Challenges

  • Qurratulain Akhtar 12:25 pm on December 11, 2008 Comments
    Tags: Mobile Development, Mobile Marketing

    The world is evolving and the trends changing, making the world faster than ever before and technology more stable. With the invention of first pager in 1959 by Motorola, the world started getting mobile. The launch of first commercial mobile phone by NTT in Japan was the next step to stabilize this mobility.

    The innovation in this mobility with SMS happened to be originated in Europe in 1985. SMS was a boom in the later part of 1900s and early 2000s, and still it’s the top cellular activity. There’re above 4 billion mobile phone subscribers, with 74% of them using SMS of which 94% of SMSs are read. Just in UK 1.4 billion text messages now being sent every week.

    This is just an overview of mobile phones and SMS,  innovations like iPhone, Blackberry, Android and mobile-internet integration are constantly opening the new horizons of excellence for mobile marketing. Web marketing is one of the most cost effective marketing methods with maximum outreach. Since there’re more mobile phone subscribers than that of internet users, so mobile opens broad ways for marketing from small and medium to large businesses.

    Mobile-web integrated marketed is still in the process of development, reason being the lack of awareness among most of mobile phone subscribers, i.e. there’re about 10 million users worldwide using GPRS services that makes only about 0.25% of the total subscribers. But, this low percentage doesn’t mean that mobile marketing is not growing. There’re various methods within mobile marketing including SMS Marketing, Ingame Mobile Marketing, Location Based Services etc.

    Ingame Mobile Marketing is the fastly growing area and the future of mobile marketing. The reason is that more than 90% of mobile phone subscribers play mobile games. From simple interactive real-time 3D games to massive multi-player and social networking games, mobile gaming is everywhere. This trend is accelerating the growth of mobile 2.0 on one hand and hence the mobile development on other.

    Mobile development being the next big thing is now the focus of small, medium and large business, and hence it’s becoming a competitive industry. The competition is becoming tougher as the industry leaders Nokia and Google have moved to opensource, and this situation is critical for ISVs.

    ZDNet also reports that, it’ll not be the great UI as only challenge instead, things that matter more are ideas and methodologies. Though ISV’s are more under pressure, but companies will have equal pressure and will have to face almost same challenges. It’ll be the race of collective innovation [what I can term it as] or Product Innovation [combination of innovation in methodologies, design, productivity etc] so, innovation in over all performance will win!

  • Mobile Development Overview..

  • Haris Khan 7:41 am on August 21, 2008 Comments

    Mobile space is the next paradigm of computing where more and more mobile devices are getting the computational power to now host interactive native applications. Offcourse iPhone has taken a giant leap but now other devices are also catching up. Recently we spent sometime to figure out which development environment will be best suited for new generation of mobile applications. In this report we have not covered FlashLite and iPhone.  As a result we produced a technical discovery document to explore different mobile application development environments and how one can go about it. Below is the report and you can also download the pdf version of report.

    This report was created by : Abdul Wadood, Atifa Nadeem, Naima Khan and Haris Khan.

    Overview:

    Mobile application depends heavily on the exact requirements. Our basic assumptions are stated in the section 3. Based on the basic requirement to create a very generic mobile application following are the three approaches in the order of our preference:

    Development Platforms/Technologies

    In this section we have briefly explained how each development platform will be used across different handsets and OS for basic features.

    1)- Java ME (formerly, J2ME)

    Introduction / Development Approach:

    a- A configuration provides the most basic set of libraries and virtual machine capabilities for a broad range of devices.
    b- A profile is a set of APIs that support a narrower range of devices.
    c- An optional package is a set of technology-specific APIs.

    Deployment Approach:


    To be MIDP 2.0-compliant, devices must support OTA provisioning. The easiest way to package MIDlets for wireless installation is to use the J2ME Wireless Toolkit, which incorporates a small provisioning server that emulates a production OTA environment. Available in version 2.0 Beta 2 and later versions of the toolkit, this nice feature enables you to get an idea of whether a server will provision a device with your application successfully without the hassle of setting up and configuring a local web server to act as an OTA server. Some MIDP 2.0 features – like the push registry – are available only to applications downloaded via OTA. If your application uses those features, the built-in OTA server is a critical tool of the development process.

    Features:

    PUSH

    The MIDP includes a feature called “PUSH Registry” to push data from server to mobile devices, without the interaction of user. The MIDlet registers a port along with the protocol name in the mobile device. From the server, a message is sent to the specific mobile device using the particular protocol and port where the MIDlet application is registered to listen. After the message is delivered to the mobile device, the AMS calls the MIDlet application. Once the message is delivered to the MIDlet, it is the application’s responsibility to process the message accordingly.

    SMS Integration

    Data Synchronization:

    Devices and Platforms:

    Motorola:

    Nokia:

    Blackberry:

    Samsung:

    LiMO:

    S60:

    Wireless Providers:

    Verizon

    T-Mobile

    In short, if you are aiming for a mass-market consumer application and not just one targeted at business users or tech-savvy users, your hands are pretty much tied. The only way to achieve that goal is to go on-deck with T-Mobile

    AT&T

    2)- BREW

    Introduction/ Development Approach

    Deployment Approach

    Features

    Brew compatible mobile phones can get push based sms/email on the Alltel’s network

    Interfaces like ISMS, ISMSMsg, ISMSNotifier, and ISMSStorage are there to handle SMS integration for BREW applications.

    Open Mobile Alliance for Data Synchronization and Device Management.

    The BREW platform is pre-integrated into the MSM™ chip software and includes reference implementations for many other device-specific issues (drivers and UI). All the mobile vendors doesn’t provide with MSM™ chip. So, we have very limited number of mobiles by default for running BREW application.

    Wireless Providers

    Every mobile vendor is supposed to provide handset with the support of BREW for different wireless providers.

    3)- Windows Mobile

    Introduction/ Development Approach

    Deployment Approach

    Windows Mobile-based Smartphones and Windows Mobile-based Pocket PCs (Phone Edition) can be bootstrapped by means of over-the-air (OTA) Wireless Application Protocol (WAP) push. This method is useful if the mobile operator prefers to bootstrap the device over the air at the point of sale or after purchase. In this method, a provisioning document that uses the format defined in the WAP Provisioning specifications can be pushed to the device over the air through the WAP connectionless non-secure push mechanism over the Mobile Terminated Short Message Service (SMS) bearer.

    Features

    The “Direct Push Technology” from Microsoft uses Exchange ActiveSync to keep data on a Windows Mobile based device synchronized with data on a Microsoft Exchange server. The ActiveSync technology on the device manages the direct push communication with Exchange Server. It establishes an HTTP connection with the server for a specified time, and then goes to sleep while waiting for the server to respond. The server responds with either a status indicating that new items were received or that no new items arrived. The device then sends either a synchronization request or another direct push request. Exchange Server 2003 Service Pack 2 includes a direct push component that augments the Exchange ActiveSync infrastructure that supports synchronization.

    .Net Compact Framework provides different DLLs for SMS integrations (Microsoft.WindowsMobile.dll, Microsoft.WindowsMobile.PocketOutlook.dll). Using these DLLs you can integrate SMS Send and Receive functionality as well as SMS filtering support in your mobile application.

    Exchange Server 2003 is used to synchronize data using ActiveSync. It uses OTA for Installer Packaging.

    Nokia & Sony Ericsson
    Net60 is an implementation from Red Filve Labs to bring .Net Compact Framework applications unchanged, to Symbian platform (the OS running the Nokia and Sony Ericsson Smartphones).

    Wireless Providers

    Most of the carriers have handsets with Windows Mobile.

    If you have any queries please feel free to contact me at haris[dot]khan[at]zigron[dot]com

    Download the report