Comments on: Mobile Development & Marketing: Current Issues & Challenges http://www.zigron.com/blog/2008/12/11/mobile-development-marketing-current-issues-challenges/ Thu, 22 Jul 2010 11:38:52 -0500 http://wordpress.org/?v=2.8.2 hourly 1 By: zubra http://www.zigron.com/blog/2008/12/11/mobile-development-marketing-current-issues-challenges/comment-page-1/#comment-298 zubra Thu, 22 Jan 2009 20:55:03 +0000 http://www.zigron.com/blog/?p=152#comment-298 “more than 90% of mobile phone subscribers play mobile games”... ??? This is pure nonsense, regardless the source. Another silly analyst who doesnt get out of his/her cubicle enough... “more than 90% of mobile phone subscribers play mobile games”… ???

This is pure nonsense, regardless the source. Another silly analyst who doesnt get out of his/her cubicle enough…

]]> By: Qurratulain Akhtar http://www.zigron.com/blog/2008/12/11/mobile-development-marketing-current-issues-challenges/comment-page-1/#comment-275 Qurratulain Akhtar Fri, 19 Dec 2008 07:22:03 +0000 http://www.zigron.com/blog/?p=152#comment-275 @levshapiro It was a presentation on In-game Advertising I attended in the beginning of 2008, the presenter had quoted sources from Juniper Research and some of his own. And, btw, this has nothing to do with the downloadable games, this focuses on the preloaded games in handsets. Ingame advertising is not limited to downloadable stuff only, instead the more strategic form is one whereby the ISVs and or content sellers work closely either with distributors or manufacturers. Regards, @levshapiro

It was a presentation on In-game Advertising I attended in the beginning of 2008, the presenter had quoted sources from Juniper Research and some of his own. And, btw, this has nothing to do with the downloadable games, this focuses on the preloaded games in handsets.

Ingame advertising is not limited to downloadable stuff only, instead the more strategic form is one whereby the ISVs and or content sellers work closely either with distributors or manufacturers.

Regards,

]]> By: levshapiro http://www.zigron.com/blog/2008/12/11/mobile-development-marketing-current-issues-challenges/comment-page-1/#comment-272 levshapiro Wed, 17 Dec 2008 15:24:00 +0000 http://www.zigron.com/blog/?p=152#comment-272 What is your source for the claim that "more than 90% of mobile phone subscribers play mobile games". According to Nielsen Mobile, in Q3 the US penetration rate for downloadable games was at 6%. What is your source for the claim that “more than 90% of mobile phone subscribers play mobile games”. According to Nielsen Mobile, in Q3 the US penetration rate for downloadable games was at 6%.

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