Posted on: April 17th, 2008   By: Haris Khan
Under: Internet Marketing, Web 2.0

The first round table discussion was on “State of Industry”. I didn’t get to learn anything new except US market is now waking up to the fact that SMS does hold alot of promise and it should be properly utilized. They need to travel to Asia more often!

The second discussion was “Teens Know it Better”. For this they had brought in few young teens and they were asked different questions.Following are few facts which were really interesting:

• There are about 60 million people in age group of 12 to 24 within US.
• They spend about $176 billion each year and college student spend about $236 billion.
• 59% think that they are not perfect but still they dont want to change themselves.
• Interestingly, teens dont mind watching ads on free content.
• Surprisingly teens are big on participating in campaigns which tend to make a positive social or green impact. Basically, statistically speaking teens are more socially responsible, at-least when they are online.
• 89% teens will change their brand if the other brand is more social conscious